Your Essential Guide to Making a Corporate Video

Whether you’re creating a training scheme for staff members or a corporate video for networking or advertising purposes, there are several factors to take into consideration when planning a video. The way in which you work with this guide will vary according to your project and the needs of your business, but it is intended as a useful reference when planning your corporate video

Planning a Corporate Video:

If you are planning to use promotional video for the first time, or you feel overwhelmed by the idea, it is a good idea to work methodically in the planning stages to ensure that you end up with the result you want. You will need to spend some time thinking through each factor, and talking through your plans with a professional production team if this is the route you have chosen.

Think about:

1.    Budget. This video may be an important part of your advertising or awareness building strategy, and you should allocate your funds accordingly if possible. If you’re working with a production company, be clear and direct about your budget and do not allow yourself to be persuaded into running over budget once terms have been agreed. Hiring a professional production company can be more cost effective than creating your own video, since you will have the best of creative design and technical standards.

2.    Timing. If you are on a tight schedule, you’ll need to be aware of the limitations of this from the outset. Be open about what you are expecting and ask for honesty from your production company as to whether they can achieve this in the time frame you have given them. A film schedule is useful for both parties to work with.

3.    Audience. Think about whom your video will be aimed at, and in what context they will be viewing it. You would expect a very different type of video for a staff training session than for a high end product launch, so consider your audience carefully to ensure that your material and presentation are appropriate.

4.    Vision. What are you hoping to see? You should be prepared to share your creative vision for the video and take on ideas from professionals in the industry. If you have specific requirements that must feature, these should be included in storyboards from the outset and you should be given the chance to approve the storyboard or script for the video before shooting begins.

5.    Sharing. How will you be distributing the video once it is completed? If you plan to share it with colleagues or others in DVD format, the production process may be different to, for example, the process for a video that will be shared via email or YouTube. Think about how your video will reach the audience for whom it is intended, and discuss this with your production team before you begin filming.

Contact a Professional Video Production Company in Ireland

If you’re looking for high quality, effective promotional video, contact AV3, one of Ireland’s leading television and video production companies. Our work includes a number of popular TV series and documentaries, and we create advertisements for many big brand names. Call us on 021-7332222 (Cork) or 01-6363190 (Dublin), or visit us online today.