Promotional video is the current platform of choice for introducing new products to the market, building brands and creating a loyal following. Here at AV3, we have the experience to know what works – and, even more importantly, what doesn’t – and we’ll work closely with you to share your business with the world.
1. Connecting with your audience. Firstly, you’ll need to consider who you want to reach. If your audience will be the information-seeking visitors to a trade show, for example, your promotional video will be very different to one that aims to grab the attention of passing viewers on YouTube. Both require interesting and engaging content, but they will be designed and pitched in very different ways.
2. Spreading your message. The great news is that in the current technological climate, word spreads fast – and video spreads faster! If you’re using social media platforms, and you can create content that people want to watch, they’ll spread it for you and your business will reap the benefits.
3. Building your brand. You can use promotional video for many different purposes, but all of these can function to pull your brand into the limelight with a cohesive and professional image. Whether you’re working on recruitment videos or product launches, we can help you to make sure that the essence of your business shines through.
4. Increasing your profits. Ultimately, any form of marketing aims to grow your business and increase profits. Promotional videos are a very productive method of digital marketing, with the potential to reach unlimited audiences and offer new and enticing ways to connect. More companies than ever before are choosing promotional videos, so this is a great time to get on board!
Don’t forget that a promotional video is all about connecting with your customers and getting your business out there. It’s vital to make the right impression! At AV3, we are passionate about production, and have worked with many big brands to develop relevant and effective promotional videos.
Talk to us today about what we can do for you by calling our office in Cork on (021-7332222) or our office in Dublin on (01-6363190) or drop us a line via our contact page.