Top Tips For a Successful Promotional Video

When you’re setting up a new business, or introducing a new product or service to your range, you will no doubt consider advertising and the ways in which it will work best for you. Image advertising and advertorial copy often demand a great deal of time and attention but may not be as effective in reaching your potential clientele as a promotional video.

Promotional videos can be a great way to connect with people who are interested in your business and to share your message with a wider audience. It’s a careful balancing act, however, getting the right combination of creative input, technical expertise and personal perspective. Consulting a professional video production company, such as AV3, can be helpful in achieving the result you want.

What Can Visitors Gain From Your Promotional Video?

Many people report that they find promotional videos very useful in making purchasing decisions. The right promotional video can help your audience to:

1. Learn about your company. A promotional video can be a great way to introduce your company and its mission to your potential customers, showing them a little of the vision that drives you. A video like this can engage your audience and give them an honest and positive impression of your business, inviting them to connect with you and your ethos.

2. Connect with staff. In the digital technology era we live in, it can feel as though it is difficult to connect with a person, and that computers are in control. Using your staff in your promotional videos, to create a personal link and recognizable face within the industry, can allow you to appeal to customers who like to get to know the businesses they use and make the most of the personal touch.

3. See you demonstrate products. If you are promoting a product or service that is not always straightforward to use, it may be useful to have a promotional video to demonstrate exactly how it’s done. The benefit of this is that you can highlight all the positives of your product and your brand, connect with your potential customer and even point out the negative elements of your competitors if you wish to do so!

4. Commit to your brand. A promotional video can connect your business and your products with a personal touch that can inspire loyalty and connection in a way that other advertising platforms cannot do. Once you have established a unique formula and found a strategy that works for you, you’ll have a great tool to connect with a wider audience and to build a stronger commitment from existing customers, too.

Do You Need a Professional Video Production Company in Ireland?

When you want to make an impact with your promotional video, consider employing the services of a professional production team. You’ll be guaranteed excellent results with the very best equipment available, and it can be more cost effective than using amateur producers!

At AV3, we are experts in tv production, and have worked with many big brands to develop relevant and effective promotional videos. We love to find creative solutions within your budget, and we never compromise on production excellence. Call us on 021-7332222 (Cork) or 01-6363190 (Dublin), or contact us online today.