Promotional Video Success: How To Look Good On Screen
If you’re starring in a promotional video to share your business with the world, you’ll want to ensure that you’re looking your best in the final edit. If you’re not used to appearing in front of a camera, it’s a good idea to do a little research beforehand so that you don’t end up making rookie errors and spoiling the look of your video.
Here at AV3, we love working on corporate videos, and we can advise you on how to create the right look for your business. We know all the tips and tricks to ensure that you look and feel great, and we have the best professional equipment to make sure that every aspect of your video works well. However, if you’re making a video yourself, be sure to check out our top tips to avoid major disaster!
How To Look Your Best On Camera
1. Think about where you film. A video that is filmed in front of a distracting scene or a very bright background may make it difficult to focus on you as the subject, which may mean that your video is not very successful in achieving its aims. A calm, darker grey or blue background can be a good option for most types of filming.
2. Look at lighting. A professional video production company will have the appropriate equipment to light different spaces and to create a natural atmosphere. This is not easy to achieve by yourself, but if you pay attention to where you place yourself, and avoid standing directly under a bright light, you can prevent dark shadows on your face.
3. Consider your camera. When you’re filming, the height at which your camera is placed can make a huge difference to the final effect. A camera that is too high will shorten your legs, and a camera that is too low will create an odd impression that distorts your size. You should aim to have your camera just above your eye-line, to give a flattering angle that keeps you in perspective.
4. Adapt your appearance. You need to look and feel comfortable when you’re filming, and it’s a bad idea to dress in something you’ll need to keep checking on or that makes you feel awkward. Don’t be tempted to overdo the makeup, as a natural look will usually come out better on film. Try to wear clothing that is not too ‘busy’ or bright, as this can distract your audience, and make sure that your look works with your brand.
5. Give a good impression. Think carefully about how you wish to appear on screen. A over-dramatized, gesticulating performance will detract from your message and put your audience off, but if you look bored or tired while you’re filming, this will be obvious to viewers, too. Aim to relax and act naturally, bearing in mind the impression you want to give out about your business.
Find a Professional Video Production Company in Ireland
Here at AV3, we are proud to offer a great range of versatile corporate video options, and we have the expertise and creative flair to ensure that your video stands out from the crowd.
We offer production excellence that is affordable for everyone, so call us on 021-7332222 (Cork) or 01-6363190 (Dublin), or visit us online today.