Focus On Faces

Promotional Video Production

If you consider the promotional videos you’ve seen recently, you’ll probably recall plenty of product placement and action images of the products being advertised. However, you may not have realised how much difference it makes when faces are added into the mix.


A human brain is programmed to recognise faces and react to them, stimulating areas of the brain that do not respond to other stimuli. We respond differently to new faces and to faces we know, so a clever advertising strategy will make the most of this and include known and unknown faces. Here’s our quick guide to using faces for optimum effect in your business video.

Why You Should Include Faces In Your Promotional Video

  1. Wentworth Promotional VideoFaces inspire trust. When you see the same faces repeatedly, associations and trust can be built up. This is a valuable asset in business, and it’s well worth investing in one of your team to create a face for your product or company. You can use this technique to build a rapport with your audience, and this can only be a positive thing for your business.
  2. People demonstrate real applications. Seeing a product working is important, and if you include real people using your product in your video, you’ll begin to build a story around it that can appeal to your audience. Seeing how a product works for others can be the perfect enticement to purchase, and can widen the appeal of the product a great deal.
  3. Faces attract attention. Human brains are hard-wired to pick out human faces and they are instantly drawn to them, which means that including faces in your advertising will make your audience look more closely at what they are seeing. Even alternating images that include faces with images that are more product oriented will encourage your audience to pay more attention to what you are showing them.
  4. Faces create emotional cues. People constantly seek cues from the faces that they look at, responding to the feelings and emotions that they see, and this can be used to good advantage in advertising. Eliciting a positive response from an audience can be as simple as showing positive emotional reactions on the faces of those in your advertising, providing some great model emotions that will be mimicked by those watching.

Once you are aware that human brains are built to mimic the emotions that they see, you can seek out opportunities to explore this across your business videos. Think about introducing your team on video, exploring your product on film, and even whether you could make use of video voicemail or customer services applications.

Find Out More About Promotional Video Production in Ireland

Here at AV3, we want to work with you to create the best business video out there. You can make the most of our expertise to create something truly special for your company, and we know that you’ll be delighted with the results.

Contact us at AV3, one of Ireland’s leading Video Production companies. We produce promotional videos, staff training packages and other website content, and we are always on hand to talk through your requirements. Call us on 021-7332222 (Cork) or 01-6363190 (Dublin), or visit us online today.

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Michael is the founder of AV3 Productions. He is a Master member of the British Institute of Videography and a member of The Guild of Television Cameramen.

Initially starting his career as a cameraman, he now manages the growing team at AV3 Productions. As Executive Producer he oversees all productions from simple web videos to multi-part primetime TV series. He is your initial contact and his vast experience in the TV/Video production business is a guarantee that your production will be a success.

Michael has developed a huge range of TV productions from one-off documentaries to large scale TV series. He has built AV3 into one of the leading production companies in Ireland and wants to build on this success.

Away from the world of video production, He has a huge interest in cars and motorsport and likes to tell stories about his visits to the famous F1 tracks of Monza and Monaco. For as long as we know him he has always driven a BMW 5-series and his last 3 cars have all been silver with black leather. Guess what colour his next car will be !

Michael is also an accomplished photographer and his work has been featured in many newspapers and magazines

The best part of working at AV3 is that he gets to travel a lot and a trip to film in China is in the planning stages at the moment.

Michael is hard-working and thorough, very approachable and totally dedicated to creating perfection in every project that AV3 produces.

His choice of coffee is a Latte.