If you consider the promotional videos you’ve seen recently, you’ll probably recall plenty of product placement and action images of the products being advertised. However, you may not have realised how much difference it makes when faces are added into the mix.
Promotional videos have become the best way to advertise across all online platforms, but video will only be good for your business if it is done right. If you produce and display videos that are poor quality, badly designed or difficult to watch, you will be putting off potential customers and giving a bad impression of your company.
Sound is a very important consideration in a promotional video, and when a video is accompanied by poor audio, it has a very negative effect on viewers. Whether you are using video to promote products or to grow your brand across social media networks, the quality of your audio will be vital to the success of your campaign. Read More
When you’re running a business, it can be hard to be objective about the expenditure and outlay involved in promoting yourself and developing your brand. Some forms of advertising can seem expensive, or might not give you a good return on your money, but it is often difficult to work out where to invest your precious resources.
Video is fast becoming the most influential form of advertising and brand development available, and the impact it has had on social media and the Internet has been unprecedented. This means that if your business is not using video, or not using video correctly, you are seriously limiting your potential. Talking to a video production company like AV3 could be the best thing you ever do for your business. Read More
In the age of digital businesses, it can be challenging to make your company stand out from the rest. Here at AV3, we know what a difference it can make if you have an introduction video on the homepage of your website, identifying your business as a unique and professional enterprise that it is easy for potential customers to connect with.
There are many different options when you’re creating a promotional video, and whichever approach you take, your goal will be to give a good impression of your brand and encourage viewers to commit, or convert, to become customers or clients. Getting it right can make an enormous difference to your sales and your audience, and making the most of this exciting platform is key. Read More
If you’re considering using promotional video to spread the word about your business, you’re already on the right track. Video is currently topping the advertising charts as the best platform for reaching a target audience and sharing your message. If it’s worth doing it, though, it’s certainly worth doing it properly – and for that, you’ll need a promotional video production company on board.
It’s easy to imagine that a promotional video is a simple thing to produce yourself – and if you’re a tech expert with a background in making specialized film, it might be. For most people, however, it’s a challenge that is all too likely to end in disaster, with a finished product that gives a poor impression of your company and your products. Read More
Michael is the founder of AV3 Productions. He is a Master member of the British Institute of Videography and a member of The Guild of Television Cameramen.
Initially starting his career as a cameraman, he now manages the growing team at AV3 Productions. As Executive Producer he oversees all productions from simple web videos to multi-part primetime TV series. He is your initial contact and his vast experience in the TV/Video production business is a guarantee that your production will be a success.
Michael has developed a huge range of TV productions from one-off documentaries to large scale TV series. He has built AV3 into one of the leading production companies in Ireland and wants to build on this success.
Away from the world of video production, He has a huge interest in cars and motorsport and likes to tell stories about his visits to the famous F1 tracks of Monza and Monaco. For as long as we know him he has always driven a BMW 5-series and his last 3 cars have all been silver with black leather. Guess what colour his next car will be !
Michael is also an accomplished photographer and his work has been featured in many newspapers and magazines
The best part of working at AV3 is that he gets to travel a lot and a trip to film in China is in the planning stages at the moment.
Michael is hard-working and thorough, very approachable and totally dedicated to creating perfection in every project that AV3 produces.
His choice of coffee is a Latte.