Corporate Video: What Makes It Special?
Corporate video is a great way to introduce your business to the world, but the Internet is saturated with good video content, and it’s vital to make yours stand out from the rest. A professional video production company will work with you to capture the essence of your brand and to present your material in a unique way.
Here at AV3, we love to help you to make your corporate video special. We’ll advise you on the best approach for your business, and we’ll provide the expertise you need for a successful promotional video. Asking yourself exactly what it is that you want to share with your audience can help you to identify what your video should contain, and we often find the following questions useful:
How Can I Make My Corporate Video Stand Out?
Your corporate video should aim to answer the following questions:
1. Who? A corporate video is a great way to introduce yourself and your team to your potential customers, and an opportunity to put a face to your brand. We’ll help you to find a new way to create a video that allows your and your team to connect with your audience and humanize your business.
2. What? Your video should make clear exactly what you’re offering to your customers, and it’s important to think about what makes your business different from the rest. Stepping out of the box and looking back at what led you to the business can help you to pinpoint the essence of what you do.
3. When? Being clear about what you can achieve is very important, as false claims will turn potential customers away and stop your buyers from returning. Be honest about when you are able to provide your products or services, whether you are online 24/7 or work only one day per week, and stick to your promises so that your customers know you can be relied upon.
4. Where? Are you a business that relies on local customers? If so, your corporate video may be very different to that of an online business. Capitalizing on your contribution to the local area can help to encourage custom from local people, and a local touch can help to provide the human angle for your video.
5. Why? This is the big one. Why should customers give you their business? You need to think carefully about the unique selling point of your services or products, and consider how you can communicate this to your audience. Getting this bit right will make the difference between a successful corporate video that takes your business to the next level, and a costly mistake!
Find Out More About Corporate Video Production in Ireland
If you’re looking for production excellence, contact us at AV3, one of Ireland’s leading TV Production companies. We produce corporate videos, as well as staff training packages and other website content, and we pride ourselves on finding affordable solutions for your business. Call us on 021-7332222 (Cork) or 01-6363190 (Dublin), or visit us online today.