Anyone can create a promotional video, but making a film that is unique and creative is a little more challenging. Working with a video production company that has access to top quality technology and professional expertise can help you to achieve the look you want, and considering how you can make use of different aspects of film production may be a useful way to start your planning. Read More
Here at AV3, we have worked on many projects over the years. We have developed and produced many highly acclaimed TV series and we’ve also worked with some of the biggest brands on their corporate and promotional videos. Take a look at our latest Video showreel which highlights just some of these.
When you create a corporate video to promote your business, you want to ensure your conversion rate is as good as possible. However, focusing on increasing traffic or click-through rate without considering contextual design might be a big mistake.
Ideally, you want the world to be talking about your video – for all the right reasons! If you’re hoping to build a bigger follower base and make your advertising easier in future, paying attention to design and context can really pay off. Here are some of our top tips to consider when you’re using video for your business.
Here at AV3, we love videos that tell a story, and whether you’re showing how your website works or planning a series of lifestyle advertisements, considering your context can give you a whole new perspective on the way you communicate with your audience.
1. Look at what your audience wants. The context of your video must be related to the point at which your audience connects with you. For example, if they are looking to make a purchase, they will appreciate a video that makes the most of this context by reviewing or presenting specific details of a product, for example. A video that compares products or discusses the advantages of some lines over others, by contrast, would be ideal to influence viewers who are not yet committed to the sales process. Videos make excellent ways to encourage your customers towards sales, and can be a great way to share a lot of information and detail in an accessible way.
2. Use the physical nature of video. Video is an obvious medium to use when you’re trying to point out exactly what you want your audience to know. For example, if you want to lead viewers around a web page, or steer them towards a specific call to action, having a video that literally signposts this and points it out is an excellent tool. Try this for product tours and new user guides to your website – it’s a simple but very effective tool!
3. Don’t overlook design. Design is what appeals to your audience, hooking them into your brand and leading them to become interested in future campaigns. Video is the most successful medium for reaching audiences across the world, and it outstrips other advertising by a long way, so it’s well worth considering exactly what will make your campaign stand out. Viewers love video that is unique or beautiful, and simple ideas often translate better than those that try to combine too many elements.
Looking for Video Production in Cork, Dublin or throughout Ireland? At AV3, we are passionate about video production, and we work with large and small businesses across Ireland to develop unique and effective promotional videos. We believe in production excellence for everyone, and we ensure that every project we undertake is approached with professionalism and skill. Call us on 021-7332222 (Cork) or 01-6363190 (Dublin), or visit us online today.
Promotional videos have become the best way to advertise across all online platforms, but video will only be good for your business if it is done right. If you produce and display videos that are poor quality, badly designed or difficult to watch, you will be putting off potential customers and giving a bad impression of your company.
Sound is a very important consideration in a promotional video, and when a video is accompanied by poor audio, it has a very negative effect on viewers. Whether you are using video to promote products or to grow your brand across social media networks, the quality of your audio will be vital to the success of your campaign. Read More
Michael is the founder of AV3 Productions. He is a Master member of the British Institute of Videography and a member of The Guild of Television Cameramen.
Initially starting his career as a cameraman, he now manages the growing team at AV3 Productions. As Executive Producer he oversees all productions from simple web videos to multi-part primetime TV series. He is your initial contact and his vast experience in the TV/Video production business is a guarantee that your production will be a success.
Michael has developed a huge range of TV productions from one-off documentaries to large scale TV series. He has built AV3 into one of the leading production companies in Ireland and wants to build on this success.
Away from the world of video production, He has a huge interest in cars and motorsport and likes to tell stories about his visits to the famous F1 tracks of Monza and Monaco. For as long as we know him he has always driven a BMW 5-series and his last 3 cars have all been silver with black leather. Guess what colour his next car will be !
Michael is also an accomplished photographer and his work has been featured in many newspapers and magazines
The best part of working at AV3 is that he gets to travel a lot and a trip to film in China is in the planning stages at the moment.
Michael is hard-working and thorough, very approachable and totally dedicated to creating perfection in every project that AV3 produces.
His choice of coffee is a Latte.