Big Mistakes Businesses Make With Video

]Video is fast becoming the most important worldwide platform for business promotion and marketing. Many smaller businesses have realized the importance of this, and are making use of the casual, chat style video tools available for free on social media sites. However, if you want to make video work for your business, and if you’re hoping to present a professional image, it’s a good idea to consult an expert video production agency who can ensure you end up with the result you want.

There are many possibilities when producing a video for your business, and it’s important to pay attention to the details in order to avoid making mistakes that could cost you followers or even your reputation. It’s not difficult to get on board with the best way to keep in touch with your customers, and to show them exactly what you want them to see, but it’s easy to miss the mark when you haven’t done it before.

Are You Making These Video Mistakes?

1.    Not enough promotion. It’s a great idea to have an introductory video on your website, and many businesses include these on their ‘About Me’ web page. However, making use of the video platform is not limited to this basic approach, and if this is the extent of your use of video for your business, you’re missing out. Video can be used throughout your sales funnel, from the basic introductory film right through to brand identity, encouraging questions and raising interest, and ultimately, leading to sales. Marketing videos can be an extremely effective way to increase your revenue and your audience, if you get them right.

2.    Too much promotion. Advertising that is too obvious is just not keeping the attention of the Millennial generation. Brands they can connect with, content that keeps them inspired, and a product they can see being both functional and fabulous are all aspects of successful promotional video, but a subtle touch and a holistic approach is often the key to a video that really works for your business.

3.    Not professional enough. It’s suddenly ok for businesses to be more human than ever before: business owners engage with their audiences on many social media platforms, and often use video in casual and fun ways. However, don’t forget that you need to maintain a professional and reliable image to ensure that people have a positive impression of your business. If you feel that you’re selling yourself more than your product, you need to think carefullyabout the projection you are creating of yourself and your business.
4.    Too professional. Okay, we’re being a little tongue-in-cheek here, but it’s important to understand that a cold, fact-filled video will not connect you with your audience. Although you need an image that’s professional and reliable, it’s vital to come across as human, approachable and likeable. Then your audience will know that they’re in safe hands, and that they can trust you to meet their needs every time.

Getting the right balance can be tough, and it’s not easy to hit the right note every time. This is a great reason to consult a video production company with the expertise and the vision to create exactly what you need.  Here at AV3, we will work with you to ensure that your video works across many platforms and for a variety of audiences, and you’ll be sure that your business is a cut above the rest.

Are You Looking for Video Production in Ireland?

AV3 is one of Ireland’s leading video production companies, and our work includes many popular TV series and documentaries, as well as promotional videos for a huge range of businesses in Ireland. We are proud to produce excellent results every time, so call us on 021-7332222 (Cork) or 01-6363190 (Dublin), or visit us online today and find out what we can do for you.