Your Website, Your Video

In the age of digital businesses, it can be challenging to make your company stand out from the rest. Here at AV3, we know what a difference it can make if you have an introduction video on the homepage of your website, identifying your business as a unique and professional enterprise that it is easy for potential customers to connect with.

There are many different options when you’re creating a promotional video, and whichever approach you take, your goal will be to give a good impression of your brand and encourage viewers to commit, or convert, to become customers or clients. Getting it right can make an enormous difference to your sales and your audience, and making the most of this exciting platform is key.

What Can Video Add to Your Website?

1. A personal touch. People like to know what they’re getting when they are introduced to a new company or service, and a video that allows them to connect a face with a product or concept, or see an idea in action, can be a very useful tool to encourage them to see the benefits of your business.
2. A wealth of information. Your website is your first link with your customers, and giving them a quick and interesting way to access a lot of information about your business and your products can really help an audience to feel connected to your business. You can give your viewers a quick run down on the ethos behind your ideas or simply share who you are and what you do. Having all this information on your website in written format can be dense and time-consuming for customers, but video is very accessible for this purpose.
3. A touch of fun. You can let loose with a promotional video and give your audience a taste of your company ethos. Whether you’re all about music, attractive images or appealing products, video is a great platform to share it all with your customers and give them a reason to keep coming back.
4. A means of conversion. When a website visitor becomes a customer, this is known as a conversion. It’s well known that conversions are made when people connect with a brand, so using your promotional video to lead your audience into a sales funnel can be a great way to boost your brand and your profits.
5. A memorable medium. A song or image that sticks in the mind of your audience can be the perfect way to grow your company through video advertising. Having a welcome video that draws in your potential customers and gives them a taste of your brand that is sure to stay with them is a technique many businesses aspire to.

Find a Professional Video Production Company in Ireland

At AV3, we are passionate about video production, and we enjoy working with companies, big and small, to develop dynamic and effective promotional videos. We offer production excellence and affordable creative solutions, so call us on 021-7332222 (Cork) or 01-6363190 (Dublin), or visit us online today.