video production company

Why It’s a Bad Idea To Have An Autoplaying Video On Your Homepage

av3media video production February 21, 2017

Autoplay is a clever concept, attempting to draw the viewer in and grab his or her attention without requiring user initiation of the video. However, although it may be a useful tool for advertising videos, such as those that often appear before popular content on YouTube, for example, autoplay may not be such a great idea when you’re designing the homepage of your business website.

Here at AV3, we know that your promotional videos can take your business to a whole new level of success, and this is why it’s really important to consider your options and get your video marketing right. Talk to us for more information about how we can help you to stand out, or to begin creating a corporate video that will put you ahead of the rest. Read More

Corporate Video Production: Consider Your Context

Your Corporate Video In Context

When you create a corporate video to promote your business, you want to ensure your conversion rate is as good as possible. However, focusing on increasing traffic or click-through rate without considering contextual design might be a big mistake.

Ideally, you want the world to be talking about your video – for all the right reasons! If you’re hoping to build a bigger follower base and make your advertising easier in future, paying attention to design and context can really pay off. Here are some of our top tips to consider when you’re using video for your business.

aer lingus corporate videoHere at AV3, we love videos that tell a story, and whether you’re showing how your website works or planning a series of lifestyle advertisements, considering your context can give you a whole new perspective on the way you communicate with your audience.

 

Top Tips

1.    Look at what your audience wants. The context of your video must be related to the point at which your audience connects with you. For example, if they are looking to make a purchase, they will appreciate a video that makes the most of this context by reviewing or presenting specific details of a product, for example. A video that compares products or discusses the advantages of some lines over others, by contrast, would be ideal to influence viewers who are not yet committed to the sales process. Videos make excellent ways to encourage your customers towards sales, and can be a great way to share a lot of information and detail in an accessible way.

2.    Use the physical nature of video. Video is an obvious medium to use when you’re trying to point out exactly what you want your audience to know. For example, if you want to lead viewers around a web page, or steer them towards a specific call to action, having a video that literally signposts this and points it out is an excellent tool. Try this for product tours and new user guides to your website – it’s a simple but very effective tool!

3.    Don’t overlook design. Design is what appeals to your audience, hooking them into your brand and leading them to become interested in future campaigns. Video is the most successful medium for reaching audiences across the world, and it outstrips other advertising by a long way, so it’s well worth considering exactly what will make your campaign stand out. Viewers love video that is unique or beautiful, and simple ideas often translate better than those that try to combine too many elements.

Contact AVE Media

Looking for Video Production in Cork, Dublin or throughout Ireland? At AV3, we are passionate about video production, and we work with large and small businesses across Ireland to develop unique and effective promotional videos. We believe in production excellence for everyone, and we ensure that every project we undertake is approached with professionalism and skill. Call us on 021-7332222 (Cork) or 01-6363190 (Dublin), or visit us online today.

Correct Your Video Problems In Post Production

av3media video production January 17, 2017

Correct Your Video Problems In Post Production

It’s a nightmare that has happened to most people at some point. You sit down to edit your video footage and discover that something has gone wrong during filming, and that what you’re looking at is not what you had hoped for! Many common mistakes are made during amateur video production, and the good news is that you don’t necessarily have to start all over again.

Here at AV3, we always recommend getting help from the experts when you’re making an introductory or corporate video for your business, but if you’re tempted to have a go yourself, you may find that you fall into common pitfalls. Browse our list of common problems, and find out how you may be able to fix them for yourself. Read More

A Professional Approach: Why You Should Hire a Video Production Company

Why You Should Hire a Video Production Company

Do you want to create a corporate or promotional video to spread the word about your business? Video is the hottest platform available at the moment, and this is largely due to the overwhelming target audiences using social media on a constant basis. It’s never been so easy to address your message to vast numbers of people with so little direct involvement, and that’s why it’s crucial to get it right. Read More

Your Website, Your Video

Your Website, Your Video

In the age of digital businesses, it can be challenging to make your company stand out from the rest. Here at AV3, we know what a difference it can make if you have an introduction video on the homepage of your website, identifying your business as a unique and professional enterprise that it is easy for potential customers to connect with.

There are many different options when you’re creating a promotional video, and whichever approach you take, your goal will be to give a good impression of your brand and encourage viewers to commit, or convert, to become customers or clients. Getting it right can make an enormous difference to your sales and your audience, and making the most of this exciting platform is key. Read More

Michael is the founder of AV3 Productions. He is a Master member of the British Institute of Videography and a member of The Guild of Television Cameramen.

Initially starting his career as a cameraman, he now manages the growing team at AV3 Productions. As Executive Producer he oversees all productions from simple web videos to multi-part primetime TV series. He is your initial contact and his vast experience in the TV/Video production business is a guarantee that your production will be a success.

Michael has developed a huge range of TV productions from one-off documentaries to large scale TV series. He has built AV3 into one of the leading production companies in Ireland and wants to build on this success.

Away from the world of video production, He has a huge interest in cars and motorsport and likes to tell stories about his visits to the famous F1 tracks of Monza and Monaco. For as long as we know him he has always driven a BMW 5-series and his last 3 cars have all been silver with black leather. Guess what colour his next car will be !

Michael is also an accomplished photographer and his work has been featured in many newspapers and magazines

The best part of working at AV3 is that he gets to travel a lot and a trip to film in China is in the planning stages at the moment.

Michael is hard-working and thorough, very approachable and totally dedicated to creating perfection in every project that AV3 produces.

His choice of coffee is a Latte.