Your Corporate Video In Context

When you create a corporate video to promote your business, you want to ensure your conversion rate is as good as possible. However, focusing on increasing traffic or click-through rate without considering contextual design might be a big mistake.

Ideally, you want the world to be talking about your video – for all the right reasons! If you’re hoping to build a bigger follower base and make your advertising easier in future, paying attention to design and context can really pay off. Here are some of our top tips to consider when you’re using video for your business.

Here at AV3, we love videos that tell a story, and whether you’re showing how your website works or planning a series of lifestyle advertisements, considering your context can give you a whole new perspective on the way you communicate with your audience.

Top Tips

1.    Look at what your audience wants. The context of your video must be related to the point at which your audience connects with you. For example, if they are looking to make a purchase, they will appreciate a video that makes the most of this context by reviewing or presenting specific details of a product, for example. A video that compares products or discusses the advantages of some lines over others, by contrast, would be ideal to influence viewers who are not yet committed to the sales process. Videos make excellent ways to encourage your customers towards sales, and can be a great way to share a lot of information and detail in an accessible way.

2.    Use the physical nature of video. Video is an obvious medium to use when you’re trying to point out exactly what you want your audience to know. For example, if you want to lead viewers around a web page, or steer them towards a specific call to action, having a video that literally signposts this and points it out is an excellent tool. Try this for product tours and new user guides to your website – it’s a simple but very effective tool!

3.    Don’t overlook design. Design is what appeals to your audience, hooking them into your brand and leading them to become interested in future campaigns. Video is the most successful medium for reaching audiences across the world, and it outstrips other advertising by a long way, so it’s well worth considering exactly what will make your campaign stand out. Viewers love video that is unique or beautiful, and simple ideas often translate better than those that try to combine too many elements.

Contact AVE Media

Looking for Video Production in Cork, Dublin or throughout Ireland? At AV3, we are passionate about video production, and we work with large and small businesses across Ireland to develop unique and effective promotional videos. We believe in production excellence for everyone, and we ensure that every project we undertake is approached with professionalism and skill. Call us on 021-7332222 (Cork) or 01-6363190 (Dublin), or visit us online today.