How Your Video Can Benefit Your Business

Promotional videos are the best way to communicate with your customers online, surpassing every other advertising platform available. Whether you use your videos as part of your social media strategy, or you add them to your email marketing, you can build your brand and connect with potential new customers in a whole new way when you get your promotional video right.

Here at AV3, we know what a difference video can make for you, and we know how many people you can reach if you get it right. Video on websites lead to higher search engine rankings, and businesses that use video achieve better conversion rates than those that don’t.

What Can You Do With Corporate Video?

1. Tell your story. The story behind the brand can make a fantastic connection with your audience and give viewers the opportunity to see what your business stands for. An experienced video production company will help you to tell your corporate story in a unique and appealing way, and spread your message more widely.

2. Talk to your customers. Video allows for a personal connection with an audience that no other medium offers. Whether you’re offering live stream video on a daily basis, or creating a monthly email update with a video content, it’s important to take the opportunity to engage with your viewers and respond to their concerns and questions directly.

3. Promote your events. Are you getting excited about events your business is putting on in real life or online? Sharing these in video format can help you to engage with your audience and build awareness of your networks and promotions, so don’t forget to include these in your video offerings.

4. Use social media. Social media platforms like Facebook and Instagram offer you a dynamic way to share content you’ve made and content you like in order to build your audience. Video can be a great tool to engage huge audiences, and the bizarre reality is that just one viral video could take you from an unknown to a household name!

5. Work with your existing advertising. Do you send regular marketing emails or newsletters, or blog on a regular basis? Building video into these forms of advertising can increase your conversions: some email marketers report a 96% increase in their click through rates when adding video into their emails!

Find a Professional Video Production Company in Ireland

At AV3, we are passionate about video production, and we enjoy working with companies across Ireland to develop unique and effective promotional videos. We offer production excellence and creative solutions, and we believe in cost effective strategies that work for everyone. Call us on 021-7332222 (Cork) or 01-6363190 (Dublin), or visit us online today.