Promotional Video: How To Appeal to The Millennial Generation

av3media promotional video production, video production September 21, 2016

Promotional Video: How To Appeal to The Millennial Generation

The generations coming of age in the current climate of technological advances are a step ahead of everyone else when it comes to the ways in which they connect with businesses. Video is the most popular platform for millennials by a long way, and putting yourself and your business into their hands is only possible if you embrace this concept.

There are a great many different ways to use video for your business, and getting it right can bring you to a whole new level of success. One ‘viral’ video can take you from a small unknown to a worldwide name in just a few hours, and working with a video production company can help you to get it right. Here at AV3, we see each project as an individual opportunity for success, and we love to create the best possible outcomes for you.

5 Ways To Use Video In Your Business:

enable ireland21.    About Me. If a potential client wants to see how your business works, there is no better way than a personal introduction. Giving a glimpse into the ethos of the business and the people who make it all happen can help an audience to connect with you and your mission, and a well designed video on your ‘About Me’ web page can be a great way to bring these benefits to your business.

2.    Demonstrate products. Seeing your product in action is useful to prompt your audience and persuade them to become customers, and is a very important way to make use of the video platform. Celebrity endorsements and lifestyle video can make a world of difference to the success of your product line, and an excellent video that makes use of these is worth its weight in gold.

3.    Create connections. Word of mouth has always been the best way to increase your loyal customer base, and online ‘sharing’ takes this concept to the extreme. Developing video that appeals to your followers will enable them to spread the word about your business by sharing your video with their like-minded friends, and you will reap the benefits.

4.    Build your brand. Building your brand is a vital part of creating a customer base, and any time you spend connecting with businesses that share similar audiences will be worthwhile. Developing links that can help to grow your brand, and investing in creating strong video messages that unite your products, your personnel and your ethos will pay dividends, and you will find that you’ve taken the next step into cultivating successful brand identity.

5.    Share content. Customers frequently report that good quality content that keeps them inspired is an important factor to them in their purchasing and brand loyalty decision-making. Keeping it relevant and interesting is crucial, and working with a production company to keep your material a cut above the rest will help you to stand out from the crowd.

Find a Professional Video Production Company in Ireland

At AV3, we are passionate about production, and we have worked with many big brands to develop dynamic and effective promotional videos. Whatever your video vision, we will work with you to make it happen. Call us on 021-7332222 (Cork) or 01-6363190 (Dublin), or visit us online today.

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Michael is the founder of AV3 Productions. He is a Master member of the British Institute of Videography and a member of The Guild of Television Cameramen.

Initially starting his career as a cameraman, he now manages the growing team at AV3 Productions. As Executive Producer he oversees all productions from simple web videos to multi-part primetime TV series. He is your initial contact and his vast experience in the TV/Video production business is a guarantee that your production will be a success.

Michael has developed a huge range of TV productions from one-off documentaries to large scale TV series. He has built AV3 into one of the leading production companies in Ireland and wants to build on this success.

Away from the world of video production, He has a huge interest in cars and motorsport and likes to tell stories about his visits to the famous F1 tracks of Monza and Monaco. For as long as we know him he has always driven a BMW 5-series and his last 3 cars have all been silver with black leather. Guess what colour his next car will be !

Michael is also an accomplished photographer and his work has been featured in many newspapers and magazines

The best part of working at AV3 is that he gets to travel a lot and a trip to film in China is in the planning stages at the moment.

Michael is hard-working and thorough, very approachable and totally dedicated to creating perfection in every project that AV3 produces.

His choice of coffee is a Latte.