Monthly Archives: July 2016

Your Website, Your Video

In the age of digital businesses, it can be challenging to make your company stand out from the rest. Here at AV3, we know what a difference it can make if you have an introduction video on the homepage of your website, identifying your business as a unique and professional enterprise that it is easy for potential customers to connect with.

There are many different options when you’re creating a promotional video, and whichever approach you take, your goal will be to give a good impression of your brand and encourage viewers to commit, or convert, to become customers or clients. Getting it right can make an enormous difference to your sales and your audience, and making the most of this exciting platform is key. Read More

Post Production: Why It Matters From the Start

When you imagine your promotional video, you may have visions of what will happen during the film shoot and how the finished product will look. The most time-consuming part of the process, however, is the stage that comes between these two, where the technical expertise and the actual creation of your film take place.

Post production is a term used to refer to all the editing, techniques and effects that are applied to your film after the film shoot finishes, and most people are unaware of exactly how much work goes into this process. The professional touch that comes with hiring a video production company makes a huge difference to the film that will be your end result. Read More