Promoting Your Corporate Video: Making it Work for You

So you’ve taken the first step and contacted a professional  video production company, and you’ve got a fabulous promotional video for your business. This will be a great way to get your message out there, promote your brand and engage your audience. But what next?

Where can you share your new video? This is a great medium for reaching vast audiences, and is often considered to be the most effective form of advertising. Working out how to make the most of this tool, however, is extremely important and can make all the difference to the success of your campaign.

Where to Promote Your Corporate Video:

1.    Your website. Perhaps the first port of call for most businesses will be to post the video on their company website. This will be a great way to connect with your existing audience and appeal to new potential customers who access your site. However, it is limited in that, in most cases, you will only reach the audience that you have already found. To spread your message and make new contacts, you’ll need to make sure that more people see your video, and that can only be done by sharing.

2.    YouTube. Social media sites that contain video content, such as YouTube, can be a great place to upload your video content and begin to share your campaign with the world. Once your video is on YouTube, or a similar site, you will be able to share it with a wider audience via social networking sites.

3.    Social networking sites. Facebook has more than 1.5 billion active users per month, so getting your message to a large audience is easier than ever. Once you post on Facebook, you can make use of specific tools with analyzing functions to see where and how your content is being shared and whether or not it is getting the sort of attention you had hoped for. You will be able to track viewers and contact them directly, effectively growing your audience in a simple and straightforward way.

4.    Email. Emailing your promotional videos to previous clients or potential clients can be a great way to keep your business relevant to them. However, this method of sharing can be seen as intrusive if it is over-used, so do not risk turning your customer loyalty sour by sharing too many links or videos.

Use a Professional Video Production Company in Ireland

When you want to make an impact online, it’s worth using the services of a professional production team who can capture the essence of your business and provide you with a great quality video that will be impossible not to share!

At AV3, we are passionate about corporate video production, and have worked with many big brands to develop relevant and effective promotional videos. We won’t compromise on production excellence and pride ourselves on finding creative solutions at great rates. Call us on 021-7332222 (Cork) or 01-6363190 (Dublin), or visit us online today.